To define a good email marketing
strategy, we need to focus on what we want to achieve with our campaign. Some common objectives may be: promoting a new product
or service, send a discount
to regular customers, increase subscribers
with company news, etc..
To design a good email, it does not have to be difficult to read or too technical. Avoid becoming obsessed with creating sophisticated and elaborate emails. The most important thing is to concentrate on creating an email that represents your brand.
One of the most important advantages of email marketing is that it allows direct communication
with customers. It can lead to increased sales as it informs customers about products they may not be aware of. Email marketing is also immediate and allows for mass mailings
, with a conversion rate that is 3 times higher compared to social networks
If you want to get more customers and want us to help you create a good marketing campaign using email, contact us without obligation!