Cursos Proyectos europeos Erasmus+ - Internet Web Solutions

+ 34 951 16 49 00

Internet Web Solutions - Web Programming and Translation Company in Malaga

Enanching SMEs' Resilience After Lock Down

Value proposition in post-pandemic business models: innovative approaches to marketing

Descargar Play Audio

Learning Outcomes

Objectives and goals

At the end of this module you will be able to:

Understand how businesses generate values
Determine the role of marketing in this value-generation process
Outline the basics of the Marketing strategy

Back to index menu

Back to beginning of section

Value proposition: innovative approaches to marketing

Value: different approaches

Warning: file_get_contents(http://188.164.195.236/plesk-site-preview/esmerald.eu/https/188.164.195.236/S2InWxpDDlp3NyACvoRhK1Vfi-OSCtNi71FbQibwKrh-gAxJAycjkRX6jp8iL8Si0fpuY4y158GeIKbUnanUuUKeprkZZk3ztrKZSYkC--gA6YiHzqLoAZoEOF3T_ioArs1SsLr3oRJRCwYuA8B4F1U): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /var/www/vhosts/internetwebsolutions.es/httpdocs/curso.php on line 670

Back to index menu

Back to beginning of section

Variables determining value

Warning: file_get_contents(http://188.164.195.236/plesk-site-preview/esmerald.eu/https/188.164.195.236/0DLp_rrTP03grlYqYXnR_O1NSAsR5_q_sopj97dwyF5qEYwKNz9r2yt_Kn7Wranw-cEMwJGfd4-Ly9Tt_0sDxlIQXSuGAMUYIreiAuCiWkVjrGINqc7UrGu2lj0ai0u2toUpFBBh1-2E3haysCEBfeY): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /var/www/vhosts/internetwebsolutions.es/httpdocs/curso.php on line 670

Back to index menu

Back to beginning of section

Inputs’ processing: IPO model

Warning: file_get_contents(http://188.164.195.236/plesk-site-preview/esmerald.eu/https/188.164.195.236/IwqXDmxyzscvAnZLUzjaUDK-pM9zWHMvmK74D3CtSYul278CqpJP4s12mXMmjbQVQBZF8Kt3fJQvFiH_hg6HZ7CKjFb-VNLPjrltZB3zA0y9Oo-HjfqELJHE7Evmy0s0fMoZWpW5RpEoECwi_vo): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /var/www/vhosts/internetwebsolutions.es/httpdocs/curso.php on line 670

IPO model stands for Input, Process and Output

Back to index menu

Back to beginning of section

Socio- Economic context: PEST analysis

Warning: file_get_contents(http://188.164.195.236/plesk-site-preview/esmerald.eu/https/188.164.195.236/Pd_tXVmx4kSvRrnxR2-Oq9nK6U2Fmeb7KoSIBj4gBw5DG32qsf5GIQ0faBNwsIjWWDGt6sTi3U3uCAMbf1bdgker1LAfNzBVsMeoNAeBNEqXQeig0CBpbRG0qRxN5qMAPz9nlu5Jd8yVgsAzHI-HBaU): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /var/www/vhosts/internetwebsolutions.es/httpdocs/curso.php on line 670

What can influence our business idea?

Back to index menu

Back to beginning of section

People

Warning: file_get_contents(http://188.164.195.236/plesk-site-preview/esmerald.eu/https/188.164.195.236/iC9V1RWx5jGsr_5XBliCVSmK-kSyQdTGHu9X-Me2HPAh8M5VFwjFESbkiincK5IMR-n4ybLP906V6zQW6toEFs1dy4TTuATJRzJe8dc2Zt-gvnISu4Ppb1W2_-q4CfozbnD21V6f0S1lEnqdhFSO_l8): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /var/www/vhosts/internetwebsolutions.es/httpdocs/curso.php on line 670

People is the third variable determining value.

With people, we refer both to internal workforce and external stakeholders

Back to index menu

Back to beginning of section

Marketing: definitions

Warning: file_get_contents(http://188.164.195.236/plesk-site-preview/esmerald.eu/https/188.164.195.236/k5Mc-SxpEE15QGAiB-vUrabOGCMT-FAE-KWK1LaNCarlWkMR5K8oxIMnj90y9SiOVqbHpMrM6y_YuG2I8xnG7-rcev5TgYy4OO0yM9TEVzVUcKEXI7_0Qceq2QYBYVyvRSHUEMS70gmsbbOiwbN_wk4): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /var/www/vhosts/internetwebsolutions.es/httpdocs/curso.php on line 670

Back to index menu

Back to beginning of section

Pillars of marketing practices

Warning: file_get_contents(http://188.164.195.236/plesk-site-preview/esmerald.eu/https/188.164.195.236/NLLJWDaJMWZlm0SVoyKiXQP-PL2xF4yrjjKlCx0H7URZEraJvLpkBANKb8BcFm1h_g_DttULT34xs27IWY8YJJYdcr-bIelTfuveoyl7oTL4y9fCSvmutIBlFA7ZKjQKQjR9PZDlnKifVqr2EefsOpU): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /var/www/vhosts/internetwebsolutions.es/httpdocs/curso.php on line 670

Back to index menu

Back to beginning of section

Marketing Mix

Warning: file_get_contents(http://188.164.195.236/plesk-site-preview/esmerald.eu/https/188.164.195.236/qDND3pnICPBnWP3BAfRQdK8QdlixbSh_dAxPuPN1jLweS20xPtUPfg27VFFLU1vcphHld0s2cS516Dukcfk45wfcjivQAZjExx7LhWqVgTqNiqvGD_N95hqjNOtAA5jBjkA80jdBomopD3MW5qGENz4): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /var/www/vhosts/internetwebsolutions.es/httpdocs/curso.php on line 670

The 8 Ps Model can help companies to prepare their marketing plan

Back to index menu

Back to beginning of section

The marketing mix in the business plan

Warning: file_get_contents(http://188.164.195.236/plesk-site-preview/esmerald.eu/https/188.164.195.236/EeOewAu8EVMeqV5vGTGLsg7Hlv7jsUhf4N2vDYJZAZl5OIgDpimFwVVfBvP6OQgT57iuTFas5XMUQoUKmM1lCPraZF45BUhFz6u68OtbwGR-hriaTrQ2LWPAgwXpXeBymq8A5GAaR6JyuTy__i2D9Es): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /var/www/vhosts/internetwebsolutions.es/httpdocs/curso.php on line 670

Back to index menu

Back to beginning of section

Conclusions

Key takeaways

Value is determined by different variables
A good marketing plan should take into consideration the 8 Ps
Marketing elements have a crucial role in the business plan of a company

Back to index menu

Back to beginning of section

Keywords

Value proposition, marketing

Objectives/goals

• Understand how businesses generate values
• Determine the role of marketing in this value-generation process
• Outline the basics of the Marketing strategy

Description

This compact course on marketing aims to support SMEs to define market positioning strategies. Moreover, it provides the basics to define communication strategies, engage with external public, creating and retaining value for one’s own brand.

Bibliography

AMA (American Marketing Association). Definitions of Marketing. https://www.ama.org/the-definition-of-marketing-what-is-marketing/

Carniel, A. (2019). The ultimate guide to marketing mix: 4Ps, 7Ps, 8Ps, 4Cs, 7Cs. https://www.albertocarniel.com/post/marketing-mix

Kotler, P., & Armstrong, G. (2020). Principles of marketing. Pearson education.

Magowan, K. (2019). Outcomes vs Outputs: What’s The Difference? https://www.bmc.com/blogs/outcomes-vs-outputs/

Streissguth, A. (2021). 8 Great Value Proposition Examples (+ 5 Key Takeaways). https://www.constantcontact.com/blog/value-proposition-examples/

Enanching SMEs' Resilience After Lock Down

COMPANY

SERVICES

PRODUCTS

OTHERS

CONTACT