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Enhancing Competitiveness of Microentreprises in Rural Areas

Unit 1: Online literacy for Micro-entrepreneurs
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Unit 1: Online literacy for Micro-entrepreneurs

What is a Information and Communications Technology (ICT)?

Information and Communications Technology (ICT) is an extended term for information technology (IT) which stresses unified communications, and the integration of telecommunications (telephone lines and wireless signals), computers (software, middleware, storage), and audio-visual systems, to enable users to access, store, transmit, and manipulate information.
 

What is a ICT for?

ICT is the technology required for a information processing, in particular the use of electronic communication devices and software applications to convert, store, protect, process, transmit, and retrieve information from anywhere, anytime.


Source: Aten Kecik at https://www.slideshare.net/kechieq?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
 

ICT provides ….

Information refers to their knowledge obtained from reading, investigation, study, or research. Information has become increasingly central to a productive life giving rise to the term the Information Age.

Communication is an act of transmitting messages – a process whereby information is exchanged between individuals using symbols (sign or verbal interactions).  Communication is essential to gain knowledge.

Technology is the use of scientific knowledge, experience and resources to create processes and products that fulfil human needs. Communication is enhanced through technology.
 

Knowledge as an asset for the rural entrepreneur

Intellectual property laws are needed to establish and safeguard the intellectual property – the work created by inventors, authors and artists. 

Intellectual property laws are particularly needed today as businesses continue to expand globally
There are four types of intellectual property protection:

  • Patents for invention
  • Trademarks for brand identity
  • Designs for product appearance, and
  • Copyright for materials
     
What can ICT do?

ICT can …

  1. Increase professional capacity
  2. Diversify knowledge
  3. Develop skills to engineer innovation
  4. Increase employment and self-employment  potential
  5. Reduce the impact of distance from location of consumption

Adapted from Source: 
Junaid Qadir, Fundamentals of ICT

Terminology & ICT tools relevant to the rural entrepreneur
Personal, multiuser, & embedded devices?
What about?
What is an Operating System?

3 minute 10 second online Video; 
Click on this link or copy it into your web browser -
https://www.youtube.com/watch?v=DVUvcJDMQzA
 

What is a Web browser?

1 minute online Video; 
Click on this link or copy it into your web browser -
https://www.youtube. v=BrXPcaRlBqo
 

How to protect your computer from malware?

2 minute 6 second online Video; 
Click on this link or copy it into your web browser -
https://www.youtube.com/watch?v=uJRqZTNMCMo
 

There can be a lot to learn to get the best from the ICT technology

  • Basic ICT concepts
  • Computer Systems (software /hardware)
  • Introduction to programming, databases, and information systems
  • Communication networks
  • The Internet – Web 2.0
  • ICT Security issues
  • ICT innovations
Changing Nature of Online Interaction – Web 2.0

  1. From Individual to social
  2. From information to communication
  3. From passive to interactive
  4. From using institutional tools to using personal tools
     
Current Issues – Web 2.0

  • Connectivity: Access to information is available on a global scale
  • Flexibility: interaction can happen any time any place
  • Interactivity: feedback can be immediate and autonomous
  • Collaboration: use of discussion tools can support collaboration for development and delivery
  • Extending business opportunity: E-contact can reinforce and extend the interaction
  • Motivation: multimedia resources hence creativity to business dealings
     
Web 1.0 to – Web 2.0
Web 2.0 basic Tools

let us look at some tools …

Web 2.0 - Media Sharing Sites

Media sharing sites allow users to upload, store, share, and corporate using various types media on the Internet.  These include documents, presentations, images, and audio.

Generally these sides allowed the user to comment on posts/uploads and have a rating mechanism

Click on each for a video explanation:

Web 2.0 - Podcasting

Podcasting is the process of capturing an audio event, song, speech, or mix of sounds and uploading them as a digital sound object to a website, blog site or other resource bank

2 minute 40 second online Video on podcasting ;

Click on this link or copy it into your web browser -

https://www.commoncraft.com/video/podcasting

Web 2.0 – Capturing Audio

If you are making a podcast use Audacity - a free programme - to record and edit audio recordings for a podcast    

See https://sourceforge.net/projects/audacity/ 

You can record audio on the go using a digital recorder or indeed your mobile phone or tablet
 

Web 2.0 – Screen-casting

A screen cast is a digital recording of a computer screen output often containing audio narration.

Preparation of the screen past requires a computer with a microphone and recording software.

Some recording software includes Camtasia Studio, captivate and jing.

Use the Search-Engine in your computer operating system to find information about one of these programmes.
 

Web 2.0 – You Tube

YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.

Web 2.0 – Blogging

A blog – short for web log – is a type of webpage with the issues entries showing the newest first.
Dogs can be used as a personal journal or as a promotional site.  Blogpost can be tagged were categorised with key words to allow releases entries to be grouped together.

2 minute 58 second online Video on blogging ;

Click on this link or copy it into your web browser -

https://www.youtube.com/watch?v=NN2I1pWXjXI

Web 2.0 – What is a Wiki?

A Wiki –is a collaborative webpage enabling multiple users to lead to an edit content directly on to the page

3 minute 52 second online Video on Wiki ;

Click on this link or copy it into your web browser -

https://www.youtube.com/watch?v=-dnL00TdmLY

Summarising Introduction to Web 2.0 tools for rural entrepreneurs

Web 2.0 Internet programmes allow you as a rural entrepreneur (the producer), to interact (publish) to your audience (other producers, support agencies, and clients) in an efficient and effective way.

It also allows the audience to respond as reviewers with feedback to help you to develop your business and your products/services.
 

 



Keywords

Online literacy, Micro-entrepreneurs

Objectives/goals

This unit will outline basic online knowledge and skills that a micro entrepreneur should have.

Description

Course on Online literacy for Micro-entrepreneurs