Consumer awarness for responsibility to enviroment
Clothing; Social and Cultural Concerns; Fair wages; Fast-fashion; Labour rights; Reuse; cultural appropriation
DescriptionWith the liberalization of markets, fast-fashion brands do not, as a rule, have their own production, although, under the current law, they must be responsible for the social conditions of their working chain. Fashion brands were able to benefit from outsourcing services in countries that offered them the best quality-price ratio, crushing production prices in more vulnerable economies, thus exempting themselves from responsibilities on the negative externalities affecting local communities. Examples of abusive advantages were lack of labour protection, moral, physical, and sexual harassment, forced or child labor, unsafe working conditions. The International Labor Organization estimates that a large percentage of 170 million child are forced to work to satisfy the demand of consumers worldwide. The weak labor protection legal framework in these countries is thus an essential part of the fast-fashion business model, still a common practice due to under-budgeting and demanding deadlines that are impractical in the long run, in an already precarious and highly competitive market.