Clothing accounts for more than 60% of all textiles used and, in the last 15 years, its production has doubled in mature economies.

Companies and fashion brands are starting to integrate sustainability or circularity components in their production processes and new business models are emerging to tackle these problems and embrace these concerns.

Based on the Ellen MacArthur´s framework, there are currently 4 business models that circulate materials and products: rental, resale, repair and remake.

Rental includes several schemes in which clothes are temporarily used by a customer, afterwards returning them to be used by another person. This can be done by peer-to-peer, large scale rentals and subscription models. Resale includes online and offline peer-to-peer sale, third-party marketplaces and own-brand re-commerce. Repair consists of returning a faulty or broken product to a usable state, and Remake happens when a product is created from existing products or components.