Cities drive local and national economies, as hubs of prosperity where more than 80% of global economic activity is concentrated. This is why citizens in urban areas are at the centre of change and must also be the target audience for both awareness-raising policies and the enhancement of sustainable forms of mobility.

-On the demand side, it is necessary to make local public transport more efficient in order to stimulate demand for sustainable mobility, for example, by introducing a bonus on season tickets, disincentivising car use and creating digital platforms to facilitate the planning of journeys and the choice of means of transport also on the basis of the pollutant and climate-changing emissions produced;

-On the supply side, the tools include more funding for Local Public Transport (LPT), infrastructure investments (trams, metros and urban railways) to increase the supply of rail modes, strengthened transport nodes, cycle paths and pedestrian routes.